We didn't start Personality Hacker because life was easy. We built it because our lives had fallen apart.
When we met, both of our worlds had collapsed in different ways. Joel was separated from his family, grieving the sudden disconnection from his children. Antonia had been cast out of a belief system that once shaped her identity. Both of us were told: "you don't belong anymore."
We'd done everything "right." We followed the playbook we'd been given. We showed up for others. And despite that, we found ourselves exiled and questioning everything.
Then we found the map.
When we discovered Carl Jung's deeper personality system, the cognitive functions, the ancient archetypes, the deep inner shadow work, everything clicked. For the first time, we had language for what we were experiencing. We stopped pathologizing ourselves and started seeing our wiring with clarity and compassion.
Personality Hacker was born from that challenging place. We wanted to help people who were struggling like we had been. So we started recording podcasts, creating training programs, and coaching real clients through some of the toughest life moments.
It's your life. Design it for your personality.
